Small Business Marketing Plan Short Course

Develop a Marketing Plan for a Small Business

Short Courses Australia's training program is a practical hand on training program that requires participants to market research a business product or service and to then develop a marketing plan their small business operations.

In this short course participants will source and discuss a product or service and develop a customers profile, identify suitable marketing strategies and then research the effectiveness of a marketing plan. 

Participants will then execute the small business marketing plan and review its affectiveness. 

This short course is delivered and assessed against the unit of competence VU22523 Undertake basic market research and promotion for a small business product or service.

Small Business Marketing Plan Training Outline

Participants complete the unit of competence VU22523 Undertake basic market research and promotion for a small business product or service

The small business marketing short course trains and then assesses participants against the following elements and performance criteria:

Prepare a basic market research plan for a small business product or service

1. Investigate general models and definitions of market research and marketing 
2. 
   Investigate general models and definitions of market research and marketing 
   Identify and discuss legal, ethical and privacy issues related to conducting basic market research 
   Select new, or existing, small business product or service for basic market research and promotion in consultation with relevant people
   Source and discuss product or service information and customer profile 
   Identify and discuss legal, ethical and privacy issues related to conducting basic market research 
3. 
   Select new, or existing, small business product or service for basic market research and promotion in consultation with relevant people
4. Source and discuss product or service information and customer profile 
5. 
   Select and build suitable market research strategies, including digital marketing into a basic market research plan 

Undertake basic market research

1. Assist with planning basic market research activity, incorporating legal, privacy and ethical requirements 
2. 
   Assist with planning basic market research activity, incorporating legal, privacy and ethical requirements 
   Conduct basic research in accordance with plan
3. Record, collate and examine market research results 
4. Consider factors that may affect the quality of market research results in the examination
5. 
   Consider factors that may affect the quality of market research results in the examination
   Collect feedback from basic market research to assess feasibility of promoting small business product or service

Promote small business product or service

1. Make any necessary improvements to product or service suggested by market research results in consultation with relevant people
2. Research promotion strategies, including digital marketing; select for suitability to context; and build into a basic marketing plan
3. 
   Market product or service to a target audience in accordance with the plan marketing/promotion activities and record results 
4. Review promotion activities against goals of a basic marketing plan and use results to improve products, services and/or processes
   

I

COURSE DELIVERY LOCATION

The Small Business Marketing Plan short course is delivered at our Melbourne training centre located at 350 Collins Street, Melbourne and our Sydney training centre located at 330 Wattle Street, Ultimo.

ENROL NOW | SMALL BUSINESS MARKETING PLAN TRAINING

The cost of the course is is $950.00 and includes a statement of attainment. Click Here for Onsite Course delivery at your workplace or secondary school.