SMALL BUSINESS SOCIAL MEDIA

1. Prepare to use social media tools and applications

1.1 Establish social media requirements according to business specifications

1.2 Identify and analyse characteristics of social media platforms, tools and applications

1.3 Identify issues associated with social media tools and applications according to organisational guidelines and policies

1.4 Compare and discuss purpose and effect of social media platforms, tools and applications with required personnel

1.5 Compare and review tools and features of different social media platforms, tools and applications

2. Set up and use social media tools and applications

2.1 Identify social media tools and applications according to business specifications

2.2 Initiate and configure preferred social media tools and applications for use

2.3 Establish social media interface, using text and file content

2.4 Set up accounts for required users according to organisational procedures

2.5 Initiate social networking interaction and confirm security of collaboration

2.6 Link social media and web presence and create content as required

3. Review use of social media tools and application in developing web presence

3.1 Test and evaluate tools and applications according to organisational procedures

3.2 Test and fix errors and confirm website security according to organisational procedures

3.3 Determine whether use of social media tools is effective in developing web presence according to results

3.4 Review social media work and apply required changes according to organisational procedures

3.5 Confirm work performed with required personnel